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Robyn

Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing Science

Semi-Automated Marketing Mix Modeling (MMM) aiming to reduce human bias by means of ridge regression and evolutionary algorithms, enables actionable decision making providing a budget allocation and diminishing returns curves and allows ground-truth calibration to account for causation.

Versions across snapshots

VersionRepositoryFileSize
3.12.1 rolling linux/jammy R-4.5 Robyn_3.12.1.tar.gz 1.5 MiB
3.12.1 rolling linux/noble R-4.5 Robyn_3.12.1.tar.gz 1.5 MiB
3.12.1 rolling source/ R- Robyn_3.12.1.tar.gz 1007.4 KiB
3.12.1 latest linux/jammy R-4.5 Robyn_3.12.1.tar.gz 1.5 MiB
3.12.1 latest linux/noble R-4.5 Robyn_3.12.1.tar.gz 1.5 MiB
3.12.1 latest source/ R- Robyn_3.12.1.tar.gz 1007.4 KiB
3.12.1 2026-04-26 source/ R- Robyn_3.12.1.tar.gz 1007.4 KiB
3.12.1 2026-04-23 source/ R- Robyn_3.12.1.tar.gz 1007.4 KiB
3.12.1 2026-04-09 windows/windows R-4.5 Robyn_3.12.1.zip 1.5 MiB
3.11.1 2025-04-20 source/ R- Robyn_3.11.1.tar.gz 997.2 KiB

Dependencies (latest)

Imports