BTYD
Implementing BTYD Models with the Log Sum Exp Patch
Functions for data preparation, parameter estimation, scoring, and plotting for the BG/BB (Fader, Hardie, and Shang 2010 <doi:10.1287/mksc.1100.0580>), BG/NBD (Fader, Hardie, and Lee 2005 <doi:10.1287/mksc.1040.0098>) and Pareto/NBD and Gamma/Gamma (Fader, Hardie, and Lee 2005 <doi:10.1509/jmkr.2005.42.4.415>) models.
Versions across snapshots
| Version | Repository | File | Size |
|---|---|---|---|
2.4.3 |
2026-04-09 windows/windows R-4.5 | BTYD_2.4.3.zip |
1.3 MiB |