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LiftTest

A Bootstrap Proportion Test for Brand Lift Testing

A bootstrap proportion test for Brand Lift Testing to quantify the effectiveness of online advertising. Methods of the bootstrap proportion test are presented in Liu, Yu, Mao, Wu, Dyer (2023) <doi:10.1145/3583780.3615021>.

Versions across snapshots

VersionRepositoryFileSize
0.2.0 rolling linux/jammy R-4.5 LiftTest_0.2.0.tar.gz 34.0 KiB
0.2.0 rolling linux/noble R-4.5 LiftTest_0.2.0.tar.gz 33.9 KiB
0.2.0 rolling source/ R- LiftTest_0.2.0.tar.gz 6.7 KiB
0.2.0 latest linux/jammy R-4.5 LiftTest_0.2.0.tar.gz 34.0 KiB
0.2.0 latest linux/noble R-4.5 LiftTest_0.2.0.tar.gz 33.9 KiB
0.2.0 latest source/ R- LiftTest_0.2.0.tar.gz 6.7 KiB
0.2.0 2026-04-26 source/ R- LiftTest_0.2.0.tar.gz 6.7 KiB
0.2.0 2026-04-23 source/ R- LiftTest_0.2.0.tar.gz 6.7 KiB
0.2.0 2026-04-09 windows/windows R-4.5 LiftTest_0.2.0.zip 36.9 KiB
0.2.0 2025-04-20 source/ R- LiftTest_0.2.0.tar.gz 6.7 KiB

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